Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

Forbes contributors publish independent expert analyses and insights. I track enterprise software application development & data management. Multitasking is multifarious. Whether it’s remembering how ...

Once upon a time, we lived in a relatively predictable world. Customers had brand loyalty, employees spent their careers at a single company, and technology evolved at a manageable pace. Businesses ...

SEO is something of a nebulous concept. To some, SEO is technical; to others, it is creative. Neither of these is 100% right or wrong. SEO is all of this and more, depending entirely on the unique ...

I recently wrote a column about the concept of "vibe planning," which is about how media planners and buyers are beginning to use new generations of AI-powered planning tools to compress some of the ...