YouTube is pushing the idea of the “multiformat” creator, who posts both TikTok-style short videos, as well as the longer videos YouTube is known for. Meanwhile, creators are eyeing something else: ...

YouTube is giving more creators more opportunities to make money in an apparent bid to compete with TikTok. The Google-owned company announced at Tuesday’s “Made on YouTube” event that it’s lowering ...

YouTube on Thursday announced a series of updates for its short-form video product, YouTube Shorts. These include the ability for creators to upload videos up to three minutes in length. The company ...

Content marketers are using video content more than ever. In 2022, 86% of businesses use video as a marketing tool. Aside from the rise of TikTok, especially during the pandemic, more marketers are ...

TikTok, Meta and Snapchat are angry about draft rules which would exempt YouTube from Australia's teen social media ban, labelling the decision "illogical" and "preferential treatment". The government ...

The biggest open secret in short-form video has nothing to do with the algorithm. The secret is that you can’t get rich on TikTok, because even the most viral creators earn a negligible portion of ...

A number of major tech companies have agreed to submit to independent grading of the mental health impacts of using their apps. Platforms on board at the launch of the Safe Online Standards initiative ...