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Roque has leveraged this desire to create an experience for kids and toy collectors to launch Dreams of Robots. The company’s first big project, a new IP called Siege Fortress Iron Berserker, launched ...

American Girl dolls are instantly recognizable, often featuring two pearly white teeth, stocky and supportive limbs, silky ...

Blind boxes and bags aren’t new, but intentional design keeps the format exciting for retailers, kids, and collectors alike.

One of the biggest stories of the past year wasn’t tariffs or economic uncertainty — it was the explosive growth of a category typically tucked deep within the tracking realm of Explorative & Other ...

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CHRIS BYRNE, The Toy Guy, President, Byrne Communications, Editor – Global Toy News. The Hong Kong Convention & Exhibition ...

We sat down with Schylling President Paul Weingard to discuss the exciting products are coming down the pipeline this year.

Celebrating 60 years of fun with a special flashback from the archives of The Toy Book and The Licensing Book!

Hosted by The Toy Foundation, the philanthropic arm of The Toy Association, this year’s TOTY Awards and gala raised more than ...

While classic toys have many unique factors, they truly stand out when it comes to bridging generational gaps. Basic Fun!, which creates toys for timeless brands such as Care Bears, Lite-Brite, ...