The global digital economy creates a variety of internal and external factors that increase challenges in new product introduction (NPI). Products are becoming more complex, life cycles are getting ...

新製品導入（NPI）とは、特定の製品またはサービスの特定、開発、改良、または発売を目的とした組織内におけるすべての活動を網羅するものです。Kuo氏によると、iPhone 17のNPIプロセスはインドで行われる可能性が高く、Appleの戦略における大きな転換点と ...

Launching a new device, like a much-anticipated smartphone, is a massive undertaking. While many consumers see stylish marketing and ad campaigns in the months and weeks leading up to the launch date, ...

Competition in the electronics industry is as fierce as ever -- especially in today's gloomy economy -- making many manufacturers re-adjust their strategies for bringing products to market.